Landing pages & email design that earn the click.

Lead-magnet opener. Government report hook + policy template CTA.

Problem-framing email with three business-impact stats and a policy download block.

Multi-generational workforce angle, case study bridge, soft CTA to book.

Direct conversion email. Clear agenda for the 15-minute call.

HubSpot workflow entry: 30-day cold segment + Nurture: Eligible membership, marketing-contact set, initial delay.

Smart Rules Nurture Email 1 (25% click rate) with a 5-day wait-until on click, CTA, or form submission.

Branch on recent sales activity — exit if contacted, otherwise continue to Nurture Email 2.

Second sales-contact branch, Nurture Email 3, wait-until engagement, delay 2 days.

Final branch sends Nurture Email 4 to un-contacted leads then ends the flow cleanly.

Sales Hub-side visibility on stalled pipeline: companies with the most days in current lifecycle stage, paired with a live count and list of untouched MQL leads.

Deal-stage funnel with stage totals, total + next-step conversion rates and skipped-stage counts — used by Sales Ops to spot leakage between Discovery and Close.

Company-level ICP Industry and ICP Geography calculated properties, surfaced in the Properties library and reused across lists, workflows and reports.

Custom-equation calculated property mapping ~60 raw industry values into a clean ICP taxonomy (Finance, Public Sector, Tech, Excluded) for segmentation and reporting.

Country/Region + UK Presence rollup into a single true/false ICP Geography flag — the trust source for UK-focused nurture and sales routing.

Live Lead Reassignment workflow: enrolls new leads, waits 10 minutes for enrichment, then branches on Contact Type into ICP - Enterprise vs ICP - SME routing paths.

Zoomed-out view of the full lead-routing tree — ICP branching, Blank / None-met safety branches, owner and CRM-settings edits, and end nodes for each rep segment.

Hero-to-form conversion page for a complimentary AWS Governance Review.

Long-form governance narrative with cost, risk, and quick-win sections.

Vendor ecosystem page — logo-led cards for the partner directory.

Global events hub with in-person forum listings, editorial photography, and side-by-side registration CTAs.

Co-branded welcome page with stat ring, video specialist module, and Gartner callout.

Monthly live-lab registration page with side-mounted lead form and speaker line-up.

Post-signup confirmation with follow-on guide and blog resource cards.

Long-form page: hero, who-it's-for, offer breakdown, testimonials, application form, FAQ.

Post-booking confirmation in Turkish, holding the same editorial calm as the main page.

Application confirmation email inviting parents to book a 15-minute intro call.

Booking confirmation email letting parents know the calendar invite is on its way.

School profile with editorial hero, curated-note drop cap, and school-facts side card.

"The unspoken things" — editorial culture section with pull-quote and honest-limits framing.

Four-step admissions ladder paired with a tuition & fees side card and inline CTA.

Meta Ad landing page form triggers enrollment, subscribes contacts to the Kurucu Aile welcome, and sets marketing contact status.

Notifies Ali Koç and Ipek Sen, creates a deal assigned to the contact owner, and sends the Qualified Parent email (40.63% click rate).

Product launch email with 4-up benefit grid and dark editorial callout.

Storytelling email walking through a real client workshop preparation flow.

Multi-product newsletter — DISC Certification, Refresher, Motivators, and Mastery courses.

Long-form leadership essay pairing DISC + Motivators with a triple-column dates table.

Product update email showing before/after report screenshots and new certification badges.

Comparison email helping subscribers pick between the Lite and Pro+ models.

Pain-point-led welcome email introducing the BLENDi product story.

Zigzag customer-story layout with lifestyle photography and short testimonials.

Three-column FAQ email in red/charcoal, addressing power, cleaning, and travel.

Urgency-driven welcome-discount reminder with WELCOME15 code.

Re-engagement email with feature strip and dynamic product grid.

Abandoned-checkout reminder — soft blue palette, dynamic cart module.

Final abandoned-cart nudge with feature icons and press-logo credibility bar.

Single-view sales dashboard summarising pipeline, activity, and rep performance.

Weekly contacts-worked report broken down by owner and lifecycle stage.

Deal-stage movement report tracking how many opportunities each rep progresses per week.

Activity-mix report — calls, emails, and meetings logged per rep across the reporting window.

Conversion-focused patient-acquisition page with trust bar, service breakdown, and inline enquiry form.

HubSpot workflow that segments incoming enquiries and routes them to the correct clinic and owner.

Calculated property powering the routing logic — combines service interest, location, and urgency signals.

Refreshed homepage for HETS — hero, subscriber logos, product explainer, demo booking, sectors, and insight snippets.

New Form Submission triggers a HubSpot Create Deal into the Electrify Research Ltd Sales Pipeline at 'appointmentscheduled', tagged as a Demo Request.

Mailing list opt-ins spin up a deal named 'Added to Mailing List' in the same pipeline, so subscriber intent is tracked alongside sales.

HETS spec-sheet downloads create a 'Specification Download' deal at the 'Resource downloaded' stage — attributed to the Specification Sheet Download campaign.